HIPAA-Compliant Heatmaps
See exactly where visitors click, scroll, and hesitate
Heatmaps built into your CDP, not bolted on. Visualize visitor behavior across your healthcare website with click, scroll, and movement overlays — filtered by audience segment, connected to session replay, and governed by the same consent controls as the rest of your data.
Understand what visitors do — and why they stop
Click, scroll, and movement heatmaps layered over real session recordings. Filter by audience to compare behavior across visitor segments.
Click, scroll, and movement maps
See where visitors click, how far they scroll, and where their cursor lingers. Three map types give you a complete picture of how people interact with every page.
Filter any heatmap by audience
Compare how paid traffic behaves versus organic, or how mobile patients navigate differently from desktop visitors. The same audience segments you use across the platform work here.
Rage clicks and frustration signals
Rapid repeated clicks on the same element are detected automatically. Filter heatmaps by frustration signals to find the pages where visitors struggle most.
Privacy-safe by design, not by workaround
Read All About It
Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.
Built on your CDP, not bolted on
Heatmap events are standard CDP events. Same pipeline, same privacy controls.
Real session recordings as the page background
The heatmap viewer renders an actual session recording behind the heat overlay. You can pick which session provides the background, so you can visualize authenticated pages, personalized content, or A/B test variants directly. No screenshots, no proxied page loads.
Frustration detection built in
Rage clicks and dead clicks are detected automatically and captured as dedicated events. They appear in analytics, render as distinct overlay layers, and can trigger alerts. You don't need to define what "frustration" means or write custom queries to find it.
Every heatmap event is a CDP event
Heatmap data lives in the same event stream as your analytics, attribution, and session replay. Your existing retention policies and access controls apply automatically. Query heatmap interactions alongside everything else.
Audience-filtered heatmaps
Filter any heatmap by audience segment to compare behavior across visitor groups. See how a paid campaign audience interacts with a landing page versus organic traffic, or how mobile patients navigate differently from desktop visitors. The same audience definitions you use across the platform work here.
Layout-independent click aggregation
Click data is aggregated by position on the page, not tied to specific page elements. Heatmaps stay accurate across design changes, A/B test variants, and dynamic content without re-instrumentation.
Zero overhead when disabled
Heatmaps activate only when enabled for your account. When they're off, no heatmap code runs, no events fire, and no SDK weight is added. Your site performance stays exactly the same as if heatmaps didn't exist.
